How did we help?

Brief


Akkroo, a lead capture solution for high-value events, worked with First Base Inbound to define and develop a strategic lead generation and nurture process to boost brand awareness and customer acquisition among high value B2B event exhibitors.

What we did


By consolidating Akkroo’s various marketing tools into HubSpot, developing a sales process tailored to a specific and well-defined market segment, and creating a set of content assets each addressing the needs of prospects at different funnel stages, First Base helped transform the company’s entire approach to marketing.

The strategy process began with a workshop to define the core objectives of the initial six-month campaign. This initial period of engagement involved building an automated marketing and sales process, and developing a lead nurture process that mapped content against the entire customer journey for acquisition purposes.

The results


Download the full case study to find out 😜